Children should be taught in schools how to save the earth! It is a fact and truth that man is perishing more than the earth is perishing! It is a fact that man and mankind are dying rather than progressing! It is true as always that man alone is progressing destroying all living species and resources on earth! Just think that man has progressed with nature, that man has invented everything with nature, that man is progressing and progressing! He saw a bird flying in the sky and invented the airplane, but now there are airplanes flying in the sky instead of birds! We see birds created by God and airplanes created by man flying in nature! These natural resources, nature, nature’s ecosystem, nature’s ecological balance, trees, plants, forests, where God created them are now cement concrete buildings, cities! It is a fact that man is perishing more than the earth is decaying! Learn how to save this earth rather than how to survive! O youth, young societies, think for a moment, we have to wake up for the coming society, otherwise the coming society will not have natural resources and this earth! The paths to be crossed are more damaging to us than the past! We have progressed by destroying and removing cobblestone and barbed roads but now can we destroy or remove concrete roads ❓
“Sustainability is at the heart of everything we do.”
“Sustainability is embedded in our core.”
If sustainability really was at the heart of everything businesses did – as a million and one brands claim it is – the planet probably would not be 1.2°C warmer than it should be.
Here’s a small sample of the brands that have used almost exactly the same phrase to talk about how committed they are to sustainability: HP. Fonterra. Canon. Interface. Nissan. Allianz. Microsoft. Nestlé. DuPont. Bridgestone. Samsung. Macquarie Asset Management. SAP. Etihad. Godrej. Finnair. Epson. Sydney Opera House.
Hyper-consumption, resource depletion and pollution are problems largely caused by Big Business. Slogans that suggest that reversing these problems are what businesses do all day do not pass the bullshit test.
It’s time for corporates to stop using the same meaningless slogan – or risk alienating consumers and triggering regulators.
A more appropriate phrase to use, would be “sustainability is the appendix of our business” – “no real purpose, can be removed surgically without significant interruption to longevity, but has significant implications if it bursts.”